Edison Real Estate
IRIS
Overview
Overview
Located in the serene blocks of Bashundhara R/A, Iris is a refined residential development from Edison Real Estate. Spread across a generous 30-katha land, this two-sided open site fosters a peaceful yet sophisticated urban living experience.
“Iris was more than a residential tower; it was an attempt to visualize a lifestyle that merges openness with elegance.”
– Creative Lead, Latitude-23

Capturing Calm in Structure
Capturing Calm in Structure
With two wide roads flanking the property and an elegant design blueprint, the key challenge was communicating openness, community comfort, and modern elegance. Our visuals aimed to translate these architectural ideals into warm and aspirational imagery.
A Narrative of Space and Soul
A Narrative of Space and Soul
We experimented with soft natural lighting, ambient transitions, and family-oriented spaces to evoke the emotional tone of the residence. The animations offered a guided experience through terraces, corridors, and interior views—creating a narrative of home, calm, and modern charm.

In Sync, In Studio
In Sync, In Studio
– Everything was managed under our studio roof—ensuring harmony from storyboard to final render. The visuals reflect the team’s attention to architectural context, user lifestyle, and digital storytelling finesse.
We produced high-fidelity visuals and animation that brought Iris to life long before its 2028 completion date. Our goal was to deliver more than just images—we set out to reflect the elegance and livability of every square foot.
Credits
- Client
Edison Real Estate
- Year
2025
- Category
Animation & Photo Realistic Imagery
- Artists
Safin
Saifullah
Saif
Hasibul
Hasan
Asaduzzaman
Shuvo
Israt
Rini
Shayla
Sharmin
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